Online Retailer Gives Back During Crisis

Leticia Cline anticipated that things were going to get busy for her and her staff.

She owns Genuine Replacement Parts, which offers the largest selection of appliance parts available on the internet. As soon as stay-at-home orders went into effect at the start of the COVID-19 pandemic, Leticia thought more people might turn to the internet for their replacement part needs. She was right, and their business saw growth.

Leticia and her team knew they had to do something more during these difficult times. Giving back was nothing new — it was something that she, husband Jack, and office manager Cody Bowling have built into the company’s DNA.

“We believe the heart of what we do is taking care of those around us” says Cody. “Starting with our own staff and reaching out to our community, we need to make a difference for the hurting and those in need.”

There are several criteria that Leticia and the team look for when considering charitable partners, They want the dollars they donate to stretch as far as possible and help as many people as possible. Specific things — like overhead costs, a good charity rating, and a trusted reputation — matter a lot to them.

Having previous worked with Convoy of Hope through her church, Leticia did some more research into our COVID-19 response. She knew she’d found the partner her company was looking for.

“There are so many people hurting right now in our own community and in our own country,” she said. “You guys have hit the ground running, delivering food, delivering hope, delivering what people need.”

She quickly made a donation to the 10 Million Meals initiative, which has delivered more than 10 million meals to vulnerable communities suffering from the economic fallout caused by the virus. As a business owner, she hopes other companies that are doing well amidst the crisis would act to help others, too.

“We have a responsibility to take care of each other. Not everybody is as blessed and fortunate as we are, and we should reach out and take care of them during these tough times. I would challenge them to do so.”

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